Embedded Files
Four deceptively simple, common-sense questions to keep you from running aground
or hitting the rocks that can sink you.
It's your ship. I'm the tiny tug.
Here's the really good news: You're the VP of Digital at a well established organization...a big ship, so to speak. You are leading digital marketing, digital transformation, maybe both or maybe more. That's an exciting journey.
But the bad news is that even before you get started, or as you have discovered, there are strong currents working against you:
Most companies set up the Chief Digital Officer to fail.
The average tenure of the Chief Digital Officer is 31 months, which is shorter that other C-Suite roles.
McKinsey reports that 70% of all transformation projects end in failure.
Those are the small spaces.
The Four Currents is the framework I used at UPS, ING, and The Coca-Cola Company to navigate in those same small spaces. I've also used it with clients and it's ready to share with you.
It will help you avoid the sandbars and rocks sitting below the surface and largely out of sight.
Please visit my Calendly to schedule a 30 minute meeting to learn how the Four Currents can help you.
These hazards exist in every company.
These hazards exist in every company.
In the charts below, the blue areas illustrate "top box" scores. The white spaces reveal the gaps in confidence and alignment. The bigger the gap, the stronger the currents are working against you. It's in those spaces that you'll find the unaware, unconvinced, or disbelieving employees who simply aren't on board with the journey you've been tasked to lead.
Do the people you work with think your organization is winning?
Do the people you work with think your organization is winning?
Just over 1-in-10 believe they are working for a leader in their industry.
Are external resources delivering clear and consistent value?
Are external resources delivering clear and consistent value?
Less than 10% believe their company gets clear and consistent value from external resources.
Are you confident about the ROI of our investments?
Are you confident about the ROI of our investments?
Very few are fully confident on the ROI of investments being made.
Do you embrace emerging technology first to gain a competitive advantage?
Do you embrace emerging technology first to gain a competitive advantage?
Nearly 1-in-5 see their company as embracing technology ahead of competitors in order to gain a competitive advantage.
Source: This proprietary data is aggregated from engagements and surveys conducted by Relevant Ventures, LLC. It is current as of December, 31, 2022.
Chart your course.
Chart your course.
The Four Currents is a light-weight, inexpensive, and pragmatic technique that can help de-risk digital marketing, digital transformation, and more.
It will:
Quickly provide clear, straight-forward insights into gaps in confidence and alignment.
Capture direct, anonymous input from all stakeholders to ensure people are engaged in the process.
Set the stage for customized business coaching drawing on decades of experience from the bridges & boiler rooms of some the world's best known brands.
It won't:
Make the business case for significant investment (but it has proven to help secure additional budget).
Deliver your complete "transformation" program/agenda (but it will help organize and prioritize initiatives).
Require a long-term commitment, a significant investment of your time, or implementation of any software, hardware, or process.
Questions?
Questions?
Contact tom@thefourcurrents.com to get more information or click on the link below to access Calendly and schedule a call.
Page updated
Google Sites
Report abuse